Why You Should Start a Podcast (Audio Social Media)

We all know how powerful social media can be in terms of growing an engaged community and having it help with new lead generation and eventual revenue growth. Yet there is a resurgence happening in the world of audio social media, specifically podcasts. Podcasts have become popular method of creating content and building out an engaged community.  

Podcasting is now a method to provide coherent content for your community to assimilate episodic content that can be accessed by many types of devices. You can also use podcasts to provide engaging content to your audience while having them subscribe to your podcast channel. Your listeners tend to be some of the more active and loyal users as they tune in regularly to hear your content and see which guests will be available on your podcast show when added content is produced.

 There are also methods to be completely engaged with the Podcast host and their guests, with certain social networks such as Instagram and Youtube Lives. These allow the involved community to listen to the podcast live and communicate with each other, growing a stronger community with each new podcast.  
 

You will grow in new areas 

Podcast demographics tend to differ from other social media platforms, meaning you will typically get a whole new subset of your preferred audience and demographic. That means a bigger reach and a larger pool of leads and revenue growth over time. 
 
These tend to be people with busier schedules who do not have the time to watch a video or read the latest piece of content. They may be listening to podcasts during a commute or working out. They are also the audience that prefers audiobooks as their form of entertainment versus watching TV or playing video games 
 

This leads to a fresh influx of users, and combined with your social media channel growth, you can typically cross-pollinate between the various platforms. 

 
A voice for your brand 

A podcast is another key reason for people to focus on what you have to say and hear your voice. This helps you develop a brand that is both your own personal one while also building out your thought leadership and professional branding. In addition, you can become a respected authority on a topic and eventually grow expertise by bringing in guest speakers to have interviews with and increase the credibility of your podcasts.